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If the victim agrees, the sugar daddy scammer will obtain the victim’s credit card account credentials and then deposit funds into the victim’s account, appearing to have paid off the debt. The scammer poses as a prospective sugar daddy and nurtures a relationship, ultimately offering to pay off the credit card balance of their sugar baby victim. Here’s how the scam works: A scammer approaches a user who is looking for a sugar daddy or sugar momma on dating websites or social media platforms. Given the rise in popularity of these sites and the sensitive nature of the relationships, it’s no surprise that scammers are increasingly preying on the community. For example, one of the more popular sugar daddy websites, (also known as SeekingArrangement) reportedly had 4 million users (including 1.2 million college students) as of 2017. The practice exists in a legal gray area, but judging by the number of followers of some of the more popular sugar babies on social media networks, including Instagram and YouTube, there may be significant numbers of consumers looking for these types of relationships.
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It’s a growing trend where younger women and men (who call themselves sugar babies) look for an older “sugar daddy” or “sugar momma” to pay them in gifts or cash in exchange for companionship (which may or may not involve sexual relations). If you’re not familiar with “sugaring,” you’re not alone. But there’s a new twist on romance scams that is preying on profile holders at “sugar daddy” dating websites, which have grown in popularity in recent years. In 2019, the number of complaints from consumers about this type of scam exploded at, growing by more than 250 percent. With Valentine’s Day around the corner, love is in the air at dating websites of all sorts.